Jakarta, Wednesday (19/7) - CP Prima won the Top Brand Award 2017 for the SAKURA and TAKARI products in the Fish Food category, organized by Marketing Magazine and Frontier Consulting Group at Hotel Mulia. This award is given to products that have met three main parameters, namely the most popular brand, the most widely used brand, and the brand with the highest level of loyalty that has gone through a survey process with no less than 12 thousand respondents aged 15-65 years in 16 cities with face to face interview method. CP Prima Head Of Marketing Petfood Division Ahmad Fachrur Rivai revealed, the selection of SAKURA and TAKARI in the Top Brand award this year proves that SAKURA and TAKARI products are very well received by fish hobbyist consumers in Indonesia.
“SAKURA and TAKARI have been around for a long time and have become reliable players in the Indonesian fish food industry. The awarding of the Top Brand award this year further emphasizes that SAKURA and TAKARI are the main choices for fish hobbyists. This award is of course a motivation and encouragement for our other products to continue to improve "PERFORMANCE" said the man who is familiarly called Alul. The Top Brand Award for SAKURA was handed over by the Managing Director of Marketing Magazine Adyo Bawono to the Head Of Business Unit Petfood Division CP Prima Paulius Million. While the Top Brand for TAKARI was handed over to the Head of Sales of Petfood Division CP Prima Sutino Sufjian. Managing Director of Marketing Magazine Adyo Bawono to the Head Of Business Unit Petfood Division CP Prima Paulius Million. While the Top Brand for TAKARI was handed over to the Head of Sales of Petfood Division CP Prima Sutino Sufjian.