In Indonesia we sell our food products through hypermarts, supermarkets, minimarts, convenient stores, as well as traditional mom-and-pop stores. We supply our products to prominent hotels, restaurants and cafeterias. Our customers domestic buy our products because they know our long reputation as an exporter of food products of high quality and able to fulfill the specifications needed in accordance with the applicable standards. Customer also allowed to sell our products using their own brand or CP Prima brand.
Our brands, Fiesta Seafood, Champ Seafood, Shifudo, and Frosh, are actively advertised through above-the-line and below-the-line channels. We engage well known Chefs in our ATL and BTL activities. Our cooking lessons and cooking competitions, broadcasted through our website (www.fiestaseafood.com) and several social media channels, are a favorite amongst our loyal on-line followers.